A banner is a visual created for advertising or promotional purposes and placed within websites. Although translated into Turkish as poster, banner, or poster, there is not yet a clear word that corresponds to the world of advertising. In short, we can say advertising image. Until we find the exact Turkish equivalent of the word banner, we will continue to say banner. There may also be those who say that advertising is equal to a banner. But when we think in the opposite way that banner advertising is not the same, we see that we can say that advertising is the image.
The model of advertising is through a banner, where your ad image, designed for your target audience, is placed in a website you consider hosting. In this way, the users entering that site will have seen your advertisement. When visitors click on your ad image, your website opens on the screen. The amount of fee to be paid is determined by either a fixed click fee or a live bidding offer that changes instantly.
Banners are usually designed with logos and enrich the visual appearance of the website, attracting the attention and interest of visitors, directing them to the target site.
Banner is image-based rather than text-based and is a popular form of website advertising. The aim of banner advertising is to promote a brand or to ensure that visitors go to the advertiser's website. In summary, all banner advertisements serve the same basic function; You click on the image you see on a web page, and your browser takes you to the advertiser's website. The banner is very important for the presence of web-based companies in digital platforms and makes a very big difference.
05.07.2024