The term viral marketing derives from the word "viral," which relates to "virus-related" or "spreading like a virus." Based on this derivation, viral marketing can be defined as a promotional style where a message created for a product or service relies on audience sharing. In this method, a company's message is considered "viral" when it spreads not only among its target audience but also among the general public. A successful viral marketing campaign ensures that your message appears in almost everyone's social media feeds. This approach aims to spread a firm's message person-to-person through online platforms to create awareness among the target audience. The key to its success lies in creating compelling content that encourages widespread sharing.
08.07.2024